EP21: Is Influencer Marketing Worth The Investment with Pieter Groenewald

In this weeks episode Pieter Groenewald, CEO of the Influencer Marketing Division at Nfinity Group, with over 18 years experience in the marketing and advertising industry, talks to us about the value of influencer marketing to brands - is it worth the investment? Pieter smashes some of the myths and negative perceptions around influencer marketing and provides brands with recommendations on how to approach influencer marketing as part of their marketing strategy. He unpacks the 3 different types of influencers - nano, micro and macro and provides us with key insights around the South African influencer market.