Why a shorter name for business is a good idea

Loading player...

Need to nail down an effective sales approach for your business but not sure how to do it? Join the conversation tonight where the experts take a look at the various techniques to sales and why hiring a sales executive is not always the right answer. Nicole Msibi, co-founder of Before Time Indlondlo Events, gets guidance from the panel on why a shorter name for her business is a good idea and they also unpack why sales is best done by the owner him/herself.

27 Nov 2017 English South Africa Business

Other recent episodes

The Big Small Business Show - Exiting employees

If you want to exit employees, you need a good reason under law. You can’t dismiss employees just because you don’t like them or they irritate you. Heinrich Marx, SME HR Specialist, discusses some legal reasons, for example damage to property or breaking company rules.

20 Jan 2023 6 min

The Big Small Business Show - Performance management strategies

It’s very important to have a performance management strategy around your sales team. In the words of Allon Raiz: "Performance management is a requirement for growth.” It’s advisable to set targets for your teams and let sales and marketing teams report to you as HOD, even though you’re the MD…

20 Jan 2023 6 min

The Big Small Business Show - Closing sales deals

Gary Roux Junior joined his father in their family business called Aerial and Satellite City (AS City) as the MD, and his challenge is that it seems as if only himself and his father can close deals. He steps into conversation with Allon Raiz, CEO: Raizcorp on how to overcome…

20 Jan 2023 11 min

The Big Small Business Show - “Loving the hunt” - sales ratios

Allon Raiz believes that entrepreneurs should gamify their sales ratios - set your ratios and start playing a game with yourself. How long did it take the last time to get to the right person? How much effort the last time? How much research the last time? To get tips…

10 Nov 2022 3 min

The Big Small Business Show - Job description for 1st HR employee

What do you look for when you want to hire your first HR person? Step one is this person’s job description. What do you want Human Resources to do? Once you’re clear and you start searching for this person, it may unfortunately be a bit of trial and error until…

10 Nov 2022 11 min

All episodes