The business of SAMRO, how the institution makes money and how stakeholders' benefit.
Loading player...
GUEST – Annabell Lebethe – CEO of SAMRO
In this conversation, we dive into the business of SAMRO (South African Music Rights Organization), exploring how this key institution in the music industry generates revenue and sustains its operations. We unpack the various streams of income SAMRO taps into, from royalty collections to licensing and international partnerships.
Plus, we explore how the organization supports its stakeholders—including musicians, songwriters, and publishers—by ensuring they get paid fairly for the use of their work. Tune in for insights on how SAMRO’s role benefits both the local and global music ecosystem, while keeping the wheels of creativity turning
In this conversation, we dive into the business of SAMRO (South African Music Rights Organization), exploring how this key institution in the music industry generates revenue and sustains its operations. We unpack the various streams of income SAMRO taps into, from royalty collections to licensing and international partnerships.
Plus, we explore how the organization supports its stakeholders—including musicians, songwriters, and publishers—by ensuring they get paid fairly for the use of their work. Tune in for insights on how SAMRO’s role benefits both the local and global music ecosystem, while keeping the wheels of creativity turning