Kaya 959 Kaya Biz

Using celebrities in adverts, and the psychology behind celebrity endorsement.

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GUEST - Dashni Vilakazi, MD of The MediaShop JHB 

When was the last time you saw a perfume ad featuring a famous actor or model? Brands often break out some serious budgets in order to secure a big-name celebrity for an ad. The question, though, is whether or not it is worth it.
12 Feb 11AM English South Africa Business News · Investing

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