Political Microtargeting
Loading player...
Welcome to Legal Resources Radio! In this episode, we dive into the intriguing and sometimes alarming world of political microtargeting—the use of data-driven advertising to influence voter behavior.
Joining host Kimal Harvey, a Candidate Attorney at the Legal Resources Centre, are two remarkable guests: Dr. Charlene Kreuser, Attorney at the Legal Resources Centre, and Joseph Theuri Gitonga, Lead Data Scientist from Strathmore University. Together, they unpack the complexities of ad tech, explore its role in online political campaigning, and reveal findings from their groundbreaking report.
Key questions explored in this episode include:
-What is political microtargeting, and how does it work?
-How are South African political parties leveraging ad tech to shape campaigns?
-What data is being collected, and are our privacy rights being violated?
-How does South African legislation, such as POPIA, compare to international standards in regulating microtargeting?
-What can be done to protect voters and ensure accountability in this evolving digital landscape?
Joseph shares fascinating insights from his computational analysis of Facebook’s ad data, revealing how ads are categorized, the topics they address, and who they target. Meanwhile, Charlene discusses the legal implications, gaps in current laws, and the urgent need for legislative reform and enhanced digital literacy.
Whether you’re a legal professional, a data enthusiast, or simply curious about how technology shapes politics, this episode offers an enlightening and thought-provoking conversation.
Tune in now, and don’t forget to subscribe, rate, and follow us on social media @LegalResourcesSA for more insights from the world of social justice and advocacy!
Joining host Kimal Harvey, a Candidate Attorney at the Legal Resources Centre, are two remarkable guests: Dr. Charlene Kreuser, Attorney at the Legal Resources Centre, and Joseph Theuri Gitonga, Lead Data Scientist from Strathmore University. Together, they unpack the complexities of ad tech, explore its role in online political campaigning, and reveal findings from their groundbreaking report.
Key questions explored in this episode include:
-What is political microtargeting, and how does it work?
-How are South African political parties leveraging ad tech to shape campaigns?
-What data is being collected, and are our privacy rights being violated?
-How does South African legislation, such as POPIA, compare to international standards in regulating microtargeting?
-What can be done to protect voters and ensure accountability in this evolving digital landscape?
Joseph shares fascinating insights from his computational analysis of Facebook’s ad data, revealing how ads are categorized, the topics they address, and who they target. Meanwhile, Charlene discusses the legal implications, gaps in current laws, and the urgent need for legislative reform and enhanced digital literacy.
Whether you’re a legal professional, a data enthusiast, or simply curious about how technology shapes politics, this episode offers an enlightening and thought-provoking conversation.
Tune in now, and don’t forget to subscribe, rate, and follow us on social media @LegalResourcesSA for more insights from the world of social justice and advocacy!
