#FirsThingFirst - Beyoncé launches whiskey brand
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Influencer culture: how influenceable are you?
Beyoncé is continuing her foray into the country music world with the launch of a whiskey brand called “SirDavis” under the LVMH empire. Essentially, this makes her an influencer for her product in addition to Blue Ivy and Cécred. The team shared a few more examples of celebrities who have endorsed various products and asked, “how easily are you influenced by celebrities to consumer what they endorse?”
Beyoncé is continuing her foray into the country music world with the launch of a whiskey brand called “SirDavis” under the LVMH empire. Essentially, this makes her an influencer for her product in addition to Blue Ivy and Cécred. The team shared a few more examples of celebrities who have endorsed various products and asked, “how easily are you influenced by celebrities to consumer what they endorse?”