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Tiger Brands expands footprint in informal sector

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Tiger Brands is eyeing the spaza shop market. The company has launched its route-to-market strategy which is aimed at increasing the marketing and supply of its products in the lower end of the market. Business Day TV unpacked the strategy in greater detail with the Route to Market Manager at Tiger Brands, Garth Fraser.
3 Aug 2023 12PM English South Africa Business · Business News

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