
Leverage Black Friday, festive season fever to your business' advantage
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Erin Louw, founder of fempreneur networking app - Xena - urges business owners to make the most of the Black Friday and all-round festive season hype in prepping for 2023. Unfortunately, Louw reveals that 63% of female businesses surveyed said they aren't offering Black Friday specials owing to a plethora of factors. She provides tips on countering these challenges in her OFM Business Hour sit-down below.