OFM The OFM Business Hour

Are Saffas buying more local goods?

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Are South Africans buying more local goods than before? Well the simple answer is yes.

This is according to the chief marketing officer at Proudly South African, Happy Makhumalo Ngidi, who says there is a visible change in attitudes towards home grown products and South Africans no longer believe that local products are inferior to international ones.

Ngidi, however, says more needs to be done to open up more markets for local producers and the team at Proudly South Africa are of the view that the ongoing world expo in Dubai will help do just that.
9 Feb 2022 11AM English South Africa Business · Daily News

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