
Discovery commerce will drive shopping this holiday season
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As South Africans increasingly turn to their mobile phones and social media for shopping inspiration, we are seeing a shift from people finding products, to products finding people.
Elizma Nolte, Head of Marketing Africa for Meta, discusses what this means for brands looking to maximise holiday sales this Festive Season.
Elizma Nolte, Head of Marketing Africa for Meta, discusses what this means for brands looking to maximise holiday sales this Festive Season.