Simple secrets for local brands to appeal to South African youth

Local is lekker right? So how should local brands appeal to the youth more authentically? Find out why the Sunday Times GenNext campaign is so important in helping South African brands change the perception of buying and supporting local. Lebang Kgosana chats to Siyabonga Zungu, Brand Manager at Proudly SA, about supporting local brands, and how the youth market can enhance the value of local brands.