Baird Media Become a Podmaster™ - The Podcast

Become a Podmaster™ - The Podcast

Become a Podmaster™ is a practical podcasting guide for creators who want to launch, grow, and monetize their podcasts with purpose. Hosted by Hendrik and Ethan Baird, the series builds on the foundational ideas in the Become a Podmaster™ book, but goes further—exploring real-world strategies, success stories, and tough lessons from experienced podcasters and industry professionals.

Across three seasons, the podcast covers everything from defining your show’s niche and building an audience, to mastering production, marketing, and sponsorship. Each episode blends expert insight with clips from interviews, giving you both high-level advice and actionable takeaways.

Whether you’re starting from scratch or refining an existing show, Become a Podmaster™ helps you move from idea to impact with clarity and confidence. Read the book for structure—then use the podcast to bring it all to life.
English South Africa How To · Technology
14 Episodes

S1E1 Why People Podcast

Why do people podcast? In this episode of Become a Podmaster, Ethan and Hendrik Baird of Baird Media discuss the reasons people get into podcasting. Their chat is interspersed with clips from podcasters and podcasting professionals that shed some more light on the subject. Read more about podcasting in the…
Season 1 / Episode 1 20 min

S1E2 Podcasting as a Network Tool

How can podcasting facilitate networking with potential clients? In this installment of Become a Podmaster, Ethan and Hendrik Baird from Baird Media explore the utilization of podcasting as a means to network and establish relationships. Their conversation is enriched with snippets from podcasters and professionals in the field, offering additional…
Season 1 / Episode 2 28 min

S1E3 Producing a Podcast

What does it take to produce a podcast? In this episode of Become a Podmaster, Ethan and Hendrik Baird of Baird Media discuss podcast production. Their chat is interspersed with clips from podcasters and podcasting professionals that shed some more light on the subject. Read more about podcasting in the…
Season 1 / Episode 3 22 min

S1E4 Podcast Guests

How do you manage podcast guests? In this episode of Become a Podmaster, Ethan and Hendrik Baird of Baird Media discuss podcast guest management. Their chat is interspersed with clips from podcasters and podcasting professionals that shed some more light on the subject. Read more about podcasting in the book…
Season 1 / Episode 4 22 min

S1E5 Podcast Editing

How do you edit a podcast? In this episode of Become a Podmaster, Ethan and Hendrik Baird of Baird Media discuss the intricacies of podcast editing. Their chat is interspersed with clips from podcasters and podcasting professionals that shed some more light on the subject. Read more about podcasting in…
Season 1 / Episode 5 29 min

S1E6 Marketing a Podcast

How do you market a podcast? In this episode of Become a Podmaster, Ethan and Hendrik Baird of Baird Media discuss the various ways you can market your podcast. Their chat is interspersed with clips from podcasters and podcasting professionals that shed some more light on the subject. Read more…
Season 1 / Episode 6 26 min

S2E1 - Mastering Podcasting: Dive Deep into Formats and Genres!

Discover the fascinating world of podcast formats and genres in this episode of "Become a Podmaster." Ever wondered how investigative podcasts tackle ethical dilemmas or why DJ mixes qualify as podcasts? Learn the secrets behind extensive research, the power of storytelling in business, and the intricate production of audio dramas…
Season 2 / Episode 1 39 min

S2E2 - Crush Your Podcasting Game: Build a Raving Fanbase Now!

Hendrik and Ethan Baird delve into the multifaceted world of podcast success. Featuring insights from notable podcasters like Nicole Engelbrecht, creator of True Crime South Africa, the conversation revolves around key elements like audience engagement, community building, and innovative content strategies. [00:00:00] Introduction and Episode Overview - Hendrik Baird introduces…
Season 2 / Episode 2 30 min

S2E3 - Podcasting Goldmine: Craft, Grow, Monetize Like a Boss!

Learn why audience engagement trumps download numbers and why quality content is king. Discover the best platforms to reach your target audience and the importance of a strategic podcast launch. Ever experienced an awkward interview moment? Hear firsthand accounts and how they were overcome. Plus, delve into the benefits of…
Season 2 / Episode 3 45 min

S2E4 - Podcasting Fortune: Business Strategies for Phenomenal Success!

Dive into the world of podcasting for business growth with our latest episode! Learn how podcasts provide valuable insights to business owners who can't afford one-on-one coaching sessions. Explore how podcasts foster a supportive community where business challenges are openly discussed and solutions shared. Hear strategies for nurturing relationships with…
Season 2 / Episode 4 34 min

S2E5 - Cash In Podcasting: Insider Tips from Top Earners!

We delve into the art of making money through podcasting. Here's a sneak peek: Explore beyond traditional ads to sponsorships, subscriptions, and more. Learn how building a loyal listener base is key to successful monetization. Navigate the delicate balance between commercial interests and audience trust. Discover the importance of evolving…
Season 2 / Episode 5 25 min

S2E6 - Podcasting Pro Hacks: Master Preparation, Production, Promotion!

Dive into the diverse strategies employed by seasoned podcasters, from meticulous research to spontaneous conversations. Learn the importance of engaging guests authentically and selecting compelling topics. Discover the delicate balance between preparation and spontaneity, whether it's meticulously scripting narratives or embracing improvisation. Uncover the secrets to successful podcast promotion and…
Season 2 / Episode 6 47 min

Become a Podmaster™ S3E1 Is It Time to Redefine Podcasting?

Become a Podmaster™ – Season 3 Is It Time to Redefine Podcasting? Welcome to the third season of Become a Podmaster™, the podcast that tackles the most pressing questions facing creators today. In this season opener, we dive deep into one deceptively simple question: What is a podcast, really? Hosted…
Season 3 / Episode 1 21 min

Become a Podmaster™ S3E2 The Power of the Niche

Become a Podmaster™ – S3E2 The Power of the Niche In this episode of Become a Podmaster™, we tackle one of the most important strategic questions in podcasting: Why should you niche down your content? Hendrik and Ethan are joined by members of the South African Podcasters Guild and featured…
Season 3 / Episode 2 19 min